VTM Marketing Communications Division Launches as Nereus
New Brand Reflects Expanded Global Capabilities
Beaverton, Ore., November 1, 2007 – The marketing communications division of Beaverton-based VTM, Inc. today unveiled its new brand identity, Nereus. Nereus is a full-service marketing communications firm that provides strategic communications to clients regionally, nationally and internationally.
Concurrent with its re-branding efforts, Nereus has joined Eurocom Worldwide, a global alliance of independent, privately owned marketing and public relations agencies with 29 member agencies comprising more than 1,200 communications specialists and consultants in 60 cities around the globe.
While the name is new, Nereus remains a VTM company. VTM is a 12-year old, $10 million global marketing, communications and consulting firm serving global technology companies and industry consortia worldwide.
“The sky’s the limit for Nereus growth,” said Nereus president Lisa Sherwin, who joined VTM to establish the public relations practice. “During the last five years, we’ve grown our PR operation from one person to a team of 14 talented individuals. Our client roster continues to expand as well. This is a milestone for the agency and a significant step toward an even more exciting future.”
Joining Eurocom Worldwide further expands Nereus’ global communications capabilities. Members of VTM’s PR division have provided successful communications and events support to clients in North America, Europe and Asia since the group’s launch in 2002.
Nereus team members provide strategic communications counsel to key executives from Intel, Sony, Samsung, HP, Microsoft, Nokia and many other leading companies worldwide that are members of the industry consortia managed by VTM. Working with these leading organizations and executives means Nereus is often on the forefront of the technology business, promoting new technologies several years before the products that embody them appear on store shelves.
Nereus is an award-winning, global communications firm that provides a full spectrum of strategic public relations and integrated communications, all under one roof:
- Strategy and counsel
- Thought leadership (positioning and messaging)
- Media and analyst relations
- Product marketing
- International launches
- Creative and advertising services
- Event and tradeshow promotion
- Integrated marketing programs
- Online media
- Crisis management
“Current and future clients will benefit greatly from the expanded set of services offered by Nereus,” says Rich Baek, VTM president. “In addition to the world-class communications counsel that Nereus provides, clients will continue to have access to all the resources of our 82-person organization at VTM, such as association and event management and engineering technical services.”
About Nereus
Why the name Nereus? Nereus is a Titan in Greek mythology, the eldest son of Pontus and Gaia, the Sea and the Earth. Known as “truthful Nereus” because he tells no lies and always knows what is right, this Titan possesses the power of forethought. These key traits represent the group’s commitment and expertise – doing what is right for clients and working to identify emerging trends. Nereus is creative, connected and globally capable.
Nereus is a full-service marketing communications firm that provides strategic communications to clients regionally, nationally and internationally. Nereus serves clients in the technology, education, healthcare, hospitality, real estate and construction, financial, clean energy and sustainable business sectors. Together, the leaders of the Nereus management team have more than 100 years of communications experience. Nereus also offers clients the backing and support of the VTM, Inc., a 12-year-old, $10 million global marketing, communications and consulting group serving clients worldwide. For more information about Nereus, visit www.nereus-worldwide.com.