VTM PR Earns Three PRSA Spotlight Awards for Client Campaigns
November 2, 2006

VTM PR received three Spotlight Awards at the annual PRSA Spotlight Awards Ceremony held November 2, 2006.  All three entries from VTM received recognition within their category, including honors in Reputation and Brand Management, Business to Business programs and campaigns, and Press and Media Kit tactics. 

PR Director Lisa Sherwin and Account Executive Kim Miller received a Spotlight Award for their work in Reputation and Brand Management on behalf of the USB-IF. This six-month campaign to neutralize a perceived competitive threat exemplified how VTM PR’s efforts helped change the perceptions of the market. VTM PR worked with the USB-IF to deliver an extensive media outreach campaign that included one-on-one briefings with key press and analysts, articles demonstrating the successful promotion of Certified Wireless USB and supporting analyst quotes. 

VTM’s second Spotlight Award recognized the efforts of Account Manager Lori Zielinski and Account Executive Kim Miller in the Business to Business campaigns category. VTM PR overcame logistical challenges and worked with global decision makers to plan and execute a successful client launch event for the High-Definition Audio-Video Network Alliance.  Despite constant changes and a short timeframe, the event exceeded client expectations and campaign objectives.    

VTM PR also received an Award of Excellence for the innovate work of Lisa Sherwin and Heather Ailara.  The duo created a unique press kit targeted to reach the audience of CES Unveiled, a press-only event held before the International Consumer Electronics Show. VTM PR’s one-page handout with a business card sized CD provided all traditional press kit materials without the bulky, content-heavy folders the press are accustomed to.    

The Public Relations Society of America (PRSA) is a national organization focused on professional development and networking for PR professionals.  Spotlight Awards are bestowed yearly upon public relations professionals by their peers to recognize exceptional PR efforts in the local Portland PRSA Chapter.