VTM PR Recognized by PRSA for Excellence in Business-to-Business Marketing

October 2004

VTM Public Relations received an Award of Excellence from the Public Relations Society of America (PRSA) Portland Metro Chapter in the category of “Marketing Business-to-Business.” The award acknowledged the VTM PR team’s development and execution of an international press event designed to strengthen the digital home networking industry.

In just six weeks, VTM PR coordinated a live press conference featuring client panelists and a non-affiliated moderator with related expertise. The news was also shared with European and Asian media via an embargoed, complementary teleconference and one-on-one briefings scheduled to accommodate international time zones.

VTM's PR and Event Management teams managed all the logistics, and delivered analyst and media attendees and briefings that met the client’s expectations while coming in under budget. The final press conference results yielded more than eighty articles that highlight the relevance of the client’s work to the industry.