VTM News

VTM Receives Award from ASAE & The Center for Association Leadership

July 2007

VTM, Inc. has been awarded a Gold Circle Award by ASAE & The Center for Association Leadership in recognition of a recent media relations campaign for the USB Implementers Forum (USB-IF). The six-month campaign was designed to position Certified Wireless USB as the leader in the 2006 media-hyped “tech war” and neutralize the perceived competitive threat. The success of this multi-faceted media outreach campaign was measured by the large amount of resulting media coverage.

Gold Circle Awards are given to associations that have produced outstanding communications campaigns. ASAE is the membership organization and voice of the association profession. The Center for Association Leadership is the premier provider of learning and knowledge for the association community. Together, ASAE & The Center serve approximately 10,000 associations that represent more than 287 million people and organizations worldwide.