var content = new Array() // entire list content[0]='
VTMCoordinated a major board of directors meeting with three-day turnaround request

Whether VTM is given two months\' or three days\' lead time, we handle each board of directors meeting with the same diligent planning, thorough execution and comprehensive wrap-up. For example, on extremely short notice, VTM completed full contract negotiations within two days, including detailed protection clauses for the client. We organized meeting space, food and beverage, and A/V for maximum efficiency and cost savings. Thorough post-meeting review of the bill revealed errors, leading to additional savings for the client.
' content[1]='
VTMRecommended, organized and managed a hospitality
suite at the International Consumer Electronics Show in Las Vegas, and came in at 15 percent under budget

Budget and the client\'s vision were our top priority. Within the hospitality suite, VTM created a meeting room within a meeting room. The space layout included a spacious interior room seating ten; a small "living room" to include comfortable couches and an equipment demonstration area; food and beverage service area; and a reception area. VTM managed all electrical requirements, furniture/equipment rental, and food and beverage arrangements, as well as a last-minute request for cable TV. Partnering with convention services, we developed creative ways to keep all function spaces clean and orderly, selected appropriate and cost-effective furniture, and managed the heavy demands upon the demonstration area.
' content[2]='
VTMManaged budget to turn a profit for the client

To control "budget creep" for a 2002 developers conference, VTM reined in expenses and brought the event in at 29 percent under the original budget. By finding creative, cost-effective ways to feed 450 attendees at the San Jose Convention Center, we reduced food and beverage expenses by 51 percent (nearly a $40,000 reduction). The event turned an unplanned, but very welcome, profit for the client.
' content[3]='
VTMLarger conference, smaller budget

Challenged by an increase in projected attendees but with lower budgets than those of the previous year, VTM worked to reduce overall expenses. We accomplished this largely by reducing A/V expenses (from $100,000 to $30,000), regulating equipment use, reducing staff and stepping in for more hands-on work on-site. The event also set a record for recruitment—with 30 exhibitors and sponsors.
' content[4]='
VTMAttrition risk management in a time of world crisis

VTM\'s strong relationships with key hotel chains around the world yield important financial benefits to our clients. For example, concerned about the slow pace of attendee registration for an event of about 200 projected attendees, VTM assisted in facility negotiations with a major hotel in San Jose, California. These negotiations led to the client\'s avoiding 16 percent in potential attrition risk and the application of critical protection clauses for the meeting during a time of war.
' content[5]='
VTMAssessed a major business opportunity and developed a strategic marketing and sales plan for a leading Japanese chemical manufacturer

This $2-billion company had developed a new material for use in medical devices, and had no resources for conducting market research and evaluating FDA regulatory issues for medical devices in the U.S. One of the client\'s business partners highly recommended VTM. After Nereusovided market and regulatory research that confirmed the value of the client\'s business opportunity, the client implemented the marketing and sales plan provided by VTM.
' content[6]='
VTMCompleted EPA registrations for new chemicals in half the time and with 50 percent of the budget

A new material sold in Japan was to be introduced into the U.S. market, but EPA registration was required first. VTM helped the client save more than 50 percent of the cost and half the time of the typical new-chemical registration process. To do this, VTM cited scientific data from previously registered companies in this area. VTM supported the client through all steps in the process of bringing this material to the U.S. For ready access to the EPA, we hired attorneys headquartered in Washington, DC. We also managed a number of professional services firms, including additional attorneys.
' content[7]='
VTMObtained feedback from 90 percent of targeted potential new clients about new products from Japan

To assist a leading printing ink manufacturer in marketing its products in the U.S., Nereusovided full support at the largest tradeshow in the U.S. screen-printing industry. The client had developed unique premium incentive products; we helped the client exhibit these at the tradeshow as a means of licensing the products to U.S. companies. VTM gathered data on more than 400 attendees during this three-day event, then screened and categorized all attendee data. VTM obtained a hit rate of more than 90 percent from those attendees.
' content[8]='
VTMReduced PR spending by half while continuing to provide strategic value

A large, international trade association released its specification in 2002. The organization decided that proactive public relations should take a back seat to other marketing priorities. Because of this, the client—new to Nereus—wanted to scale back the amount it had spent on outsourced public relations services with its previous agencies. To accomplish this, Nereus worked with the new client to provide high-value PR services using a project-based billing method. This approach reduced PR fees by half, but enabled Nereus to continue to meet the association\'s strategic objectives.
' content[9]='
VTMDeveloped a global test-and-measurement company\'s re-launch plans to focus on a new strategic direction

An older, established company wanted to be repositioned as a vital, fast-moving company in the Internet and global communications areas. We accomplished this by implementing a worldwide re-launch of the company, developing a new messaging architecture and conducting a worldwide Business and Technology Conference at the U.S. headquarters. We put the client "back on the business map" through various articles, editorials and executive interviews in major media outlets.
' content[10]='
VTMBuilt a successful Asian press tour on three weeks\' notice for a technology trade association

One of the larger trade associations in the computing industry had planned a developer event in Tokyo, Japan and Taipei, Taiwan, but had not hired regional public relations support. This U.S.-based group then decided to take advantage of its time spent in Asia to distribute its key messages through local media outlets. Instead of relying on multiple agencies overseas, the organization hired Nereus (on three weeks\' notice) to secure face-to-face briefings in both cities. Using its strong relationships with Asian press contacts, Nereus seamlessly integrated the Asia-Pacific region into the organization\'s domestic PR program and secured 15 media interviews in Tokyo and Taipei. These media interviews yielded significant coverage in 11 key media outlets, plus three contributed article opportunities.
' content[11]='
VTMKept a potential $500 million liability story out of the media for a global manufacturing client

In PR, the best work is sometimes done in keeping a story out of the media, or in keeping it from becoming major. We helped keep a story from appearing in the regional and national news media about a client\'s potential liabilities in a possible faulty materials situation. Behind the scenes, the client and other committed organizations worked to "do the right thing" by providing restitution and even financial support for their customers. On stage, we engaged an accessible, objective and highly credible organization to represent the interests of potentially affected parties and to speak for the manufacturing industry as well. We worked with the affected customers, the local media and the trade press to minimize coverage. Not having this story appear saved the client potentially as much as $500 million, and preserved a relationship with a key global customer.
' content[12]='
VTMPlaced a story in The Wall Street Journal that gained $50,000 in new business, and led to the client\'s acquisition

We moved a regional small-cap-stock subscription-based research company into the national spotlight by establishing ongoing relationships with five key financial columnists and writers. One of these writers, with The Wall Street Journal, wrote a feature story about our client\'s business. The story generated $50,000 of new subscriptions to his research service and also gained national credibility for the client. Thanks to this national exposure, the client eventually sold controlling interest in his company to a larger firm for a substantial gain.
' content[13]='
VTMOverhauled a CD-ROM marketer\'s image to make a $1M company seem as influential in the press as a $100M company

A small developer and marketer of educational and entertainment CD-ROM products wanted to gain visibility as a market leader, in hopes of winning venture capital funding. To create the appearance of a larger company, we targeted key columnists in sports, health and wellness, and education throughout the U.S. We also initiated an outreach program to key academic programs and major libraries interested in new-media development. In six months, the client was recognized as a leading CD-ROM provider in several fields and attracted a number of venture capitalists.
' content[14]='
VTMOversee annual organization budgets exceeding $3,000,000

We provide services for some of the most successful organizations - and some of the most influential industry initiatives - in the world. We regularly plan, manage and wrap up projects and events in all budget ranges for our clients. We maintain a strict checks-and-balances system with budgets, and often turn events from a cost center into a profit or revenue center.
' content[15]='
VTMProduced a complex 10th-anniversary event so it generated a significant net gain for our client

We planned, managed and staged an expanded developers conference that incorporated a theme and an evening gala celebrating the organization\'s 10th anniversary. The conference featured the first training available for two unreleased specifications, which added a major challenge. The budget for this event exceeded $320,000, and the event was expected to cost the client about $150,000. VTM managed, advertised and staged the event so well that it turned a small profit. The planned expenditure instead became a gain of more than $150,000.
' content[16]='
VTMRegularly manage training events of all sizes domestically and internationally

For example, VTM managed a developers conference with five tracks and an exhibition showcase featuring 30 sponsors. We actively recruited corporate sponsors and handled all track logistics, food and beverage, and the exhibitor showcase. Sponsor feedback solidly demonstrated that event expectations were exceeded: all 15 survey respondents said they would sponsor again.
' content[17]='
VTMCoordinate tradeshow pavilions having more than 20 partner booths

An association typically wants a large presence at events in which it participates. Associations also want to give their members the opportunity to share a pavilion with partners that will enhance the members\' presence. To meet these objectives, VTM coordinates everything from logistics and event management to advice on giveaways and pavilion set-up and tear-down. We have even sold kiosks in pavilions.

For example, to help showcase a new technology being released to the industry and to demonstrate the momentum behind the technology, VTM orchestrated a partner pavilion. Pavilion activities generated several significant press stories, helped launch the technology into the industry, energized the organization and increased its membership.
' content[18]='
VTMHelped client exceed first-year membership goal by 10 percent

VTM launched a recruiting program to supplement the client\'s existing recruiting activities with known prospects. The program objective was to target, educate and ultimately convert potential members who had little to no knowledge of the organization\'s technology offering. Despite the financial climate of the technology sector, VTM was able to help the organization exceed an aggressive membership target.
' // repeating content[0-4] ... swapping header color for teaser content[19]='
VTMCoordinated a major board of directors meeting with three-day turnaround request

Whether VTM is given two months\' or three days\' lead time, we handle each board of directors meeting with the same diligent planning, thorough execution and comprehensive wrap-up. For example, on extremely short notice, VTM completed full contract negotiations within two days, including detailed protection clauses for the client. We organized meeting space, food and beverage, and A/V for maximum efficiency and cost savings. Thorough post-meeting review of the bill revealed errors, leading to additional savings for the client.
' content[20]='
VTMRecommended, organized and managed a hospitality
suite at the International Consumer Electronics Show in Las Vegas, and came in at 15 percent under budget

Budget and the client\'s vision were our top priority. Within the hospitality suite, VTM created a meeting room within a meeting room. The space layout included a spacious interior room seating ten; a small "living room" to include comfortable couches and an equipment demonstration area; food and beverage service area; and a reception area. VTM managed all electrical requirements, furniture/equipment rental, and food and beverage arrangements, as well as a last-minute request for cable TV. Partnering with convention services, we developed creative ways to keep all function spaces clean and orderly, selected appropriate and cost-effective furniture, and managed the heavy demands upon the demonstration area.
' content[21]='
VTMManaged budget to turn a profit for the client

To control "budget creep" for a 2002 developers conference, VTM reined in expenses and brought the event in at 29 percent under the original budget. By finding creative, cost-effective ways to feed 450 attendees at the San Jose Convention Center, we reduced food and beverage expenses by 51 percent (nearly a $40,000 reduction). The event turned an unplanned, but very welcome, profit for the client.
' content[22]='
VTMLarger conference, smaller budget

Challenged by an increase in projected attendees but with lower budgets than those of the previous year, VTM worked to reduce overall expenses. We accomplished this largely by reducing A/V expenses (from $100,000 to $30,000), regulating equipment use, reducing staff and stepping in for more hands-on work on-site. The event also set a record for recruitment—with 30 exhibitors and sponsors.
' content[23]='
VTMAttrition risk management in a time of world crisis

VTM\'s strong relationships with key hotel chains around the world yield important financial benefits to our clients. For example, concerned about the slow pace of attendee registration for an event of about 200 projected attendees, VTM assisted in facility negotiations with a major hotel in San Jose, California. These negotiations led to the client\'s avoiding 16 percent in potential attrition risk and the application of critical protection clauses for the meeting during a time of war.
' // repeating content[5-7] ... swapping header color for teaser content[24]='
VTMAssessed a major business opportunity and developed a strategic marketing and sales plan for a leading Japanese chemical manufacturer

This $2-billion company had developed a new material for use in medical devices, and had no resources for conducting market research and evaluating FDA regulatory issues for medical devices in the U.S. One of the client\'s business partners highly recommended VTM. After Nereusovided market and regulatory research that confirmed the value of the client\'s business opportunity, the client implemented the marketing and sales plan provided by VTM.
' content[25]='
VTMCompleted EPA registrations for new chemicals in half the time and with 50 percent of the budget

A new material sold in Japan was to be introduced into the U.S. market, but EPA registration was required first. VTM helped the client save more than 50 percent of the cost and half the time of the typical new-chemical registration process. To do this, VTM cited scientific data from previously registered companies in this area. VTM supported the client through all steps in the process of bringing this material to the U.S. For ready access to the EPA, we hired attorneys headquartered in Washington, DC. We also managed a number of professional services firms, including additional attorneys.
' content[26]='
VTMObtained feedback from 90 percent of targeted potential new clients about new products from Japan

To assist a leading printing ink manufacturer in marketing its products in the U.S., Nereusovided full support at the largest tradeshow in the U.S. screen-printing industry. The client had developed unique premium incentive products; we helped the client exhibit these at the tradeshow as a means of licensing the products to U.S. companies. VTM gathered data on more than 400 attendees during this three-day event, then screened and categorized all attendee data. VTM obtained a hit rate of more than 90 percent from those attendees.
' // repeating content[8-13] ... swapping header color for teaser content[27]='
VTMReduced PR spending by half while continuing to provide strategic value

A large, international trade association released its specification in 2002. The organization decided that proactive public relations should take a back seat to other marketing priorities. Because of this, the client—new to Nereus—wanted to scale back the amount it had spent on outsourced public relations services with its previous agencies. To accomplish this, Nereus worked with the new client to provide high-value PR services using a project-based billing method. This approach reduced PR fees by half, but enabled Nereus to continue to meet the association\'s strategic objectives.
' content[28]='
VTMDeveloped a global test-and-measurement company\'s re-launch plans to focus on a new strategic direction

An older, established company wanted to be repositioned as a vital, fast-moving company in the Internet and global communications areas. We accomplished this by implementing a worldwide re-launch of the company, developing a new messaging architecture and conducting a worldwide Business and Technology Conference at the U.S. headquarters. We put the client "back on the business map" through various articles, editorials and executive interviews in major media outlets.
' content[29]='
VTMBuilt a successful Asian press tour on three weeks\' notice for a technology trade association

One of the larger trade associations in the computing industry had planned a developer event in Tokyo, Japan and Taipei, Taiwan, but had not hired regional public relations support. This U.S.-based group then decided to take advantage of its time spent in Asia to distribute its key messages through local media outlets. Instead of relying on multiple agencies overseas, the organization hired Nereus (on three weeks\' notice) to secure face-to-face briefings in both cities. Using its strong relationships with Asian press contacts, Nereus seamlessly integrated the Asia-Pacific region into the organization\'s domestic PR program and secured 15 media interviews in Tokyo and Taipei. These media interviews yielded significant coverage in 11 key media outlets, plus three contributed article opportunities.
' content[30]='
VTMKept a potential $500 million liability story out of the media for a global manufacturing client

In PR, the best work is sometimes done in keeping a story out of the media, or in keeping it from becoming major. We helped keep a story from appearing in the regional and national news media about a client\'s potential liabilities in a possible faulty materials situation. Behind the scenes, the client and other committed organizations worked to "do the right thing" by providing restitution and even financial support for their customers. On stage, we engaged an accessible, objective and highly credible organization to represent the interests of potentially affected parties and to speak for the manufacturing industry as well. We worked with the affected customers, the local media and the trade press to minimize coverage. Not having this story appear saved the client potentially as much as $500 million, and preserved a relationship with a key global customer.
' content[31]='
VTMPlaced a story in The Wall Street Journal that gained $50,000 in new business, and led to the client\'s acquisition

We moved a regional small-cap-stock subscription-based research company into the national spotlight by establishing ongoing relationships with five key financial columnists and writers. One of these writers, with The Wall Street Journal, wrote a feature story about our client\'s business. The story generated $50,000 of new subscriptions to his research service and also gained national credibility for the client. Thanks to this national exposure, the client eventually sold controlling interest in his company to a larger firm for a substantial gain.
' content[32]='
VTMOverhauled a CD-ROM marketer\'s image to make a $1M company seem as influential in the press as a $100M company

A small developer and marketer of educational and entertainment CD-ROM products wanted to gain visibility as a market leader, in hopes of winning venture capital funding. To create the appearance of a larger company, we targeted key columnists in sports, health and wellness, and education throughout the U.S. We also initiated an outreach program to key academic programs and major libraries interested in new-media development. In six months, the client was recognized as a leading CD-ROM provider in several fields and attracted a number of venture capitalists.
' // repeating content[14-18] ... swapping header color for teaser content[33]='
VTMOversee annual organization budgets exceeding $3,000,000

We provide services for some of the most successful organizations - and some of the most influential industry initiatives - in the world. We regularly plan, manage and wrap up projects and events in all budget ranges for our clients. We maintain a strict checks-and-balances system with budgets, and often turn events from a cost center into a profit or revenue center.
' content[34]='
VTMProduced a complex 10th-anniversary event so it generated a significant net gain for our client

We planned, managed and staged an expanded developers conference that incorporated a theme and an evening gala celebrating the organization\'s 10th anniversary. The conference featured the first training available for two unreleased specifications, which added a major challenge. The budget for this event exceeded $320,000, and the event was expected to cost the client about $150,000. VTM managed, advertised and staged the event so well that it turned a small profit. The planned expenditure instead became a gain of more than $150,000.
' content[35]='
VTMRegularly manage training events of all sizes domestically and internationally

For example, VTM managed a developers conference with five tracks and an exhibition showcase featuring 30 sponsors. We actively recruited corporate sponsors and handled all track logistics, food and beverage, and the exhibitor showcase. Sponsor feedback solidly demonstrated that event expectations were exceeded: all 15 survey respondents said they would sponsor again.
' content[36]='
VTMCoordinate tradeshow pavilions having more than 20 partner booths

An association typically wants a large presence at events in which it participates. Associations also want to give their members the opportunity to share a pavilion with partners that will enhance the members\' presence. To meet these objectives, VTM coordinates everything from logistics and event management to advice on giveaways and pavilion set-up and tear-down. We have even sold kiosks in pavilions.

For example, to help showcase a new technology being released to the industry and to demonstrate the momentum behind the technology, VTM orchestrated a partner pavilion. Pavilion activities generated several significant press stories, helped launch the technology into the industry, energized the organization and increased its membership.
' content[37]='
VTMHelped client exceed first-year membership goal by 10 percent

VTM launched a recruiting program to supplement the client\'s existing recruiting activities with known prospects. The program objective was to target, educate and ultimately convert potential members who had little to no knowledge of the organization\'s technology offering. Despite the financial climate of the technology sector, VTM was able to help the organization exceed an aggressive membership target.
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